Avantis Investors
Creating a distinct identity for a new era of investing.
Role:
Designer, Prosek Partners
Scope:
Logo Design, Brand Identity, Website Design, UX Design, Marketing Collateral
Overview:
While working at Prosek Partners, American Century Investments engaged our agency to develop the brand identity and digital presence for a new investment subsidiary, named Avantis Investors. The challenge was to create a credible, professional identity that could stand on its own.
I created the company's custom logo and led the design of its website and marketing collateral.
01
The Logo & Identity
Working as part of the Prosek design team, I explored several logo directions for Avantis Investors. Through multiple rounds of concepts, presentations, and client feedback, we refined the options until the client ultimately selected my custom wordmark as the final logo for the new brand.
I also helped bring the new identity to life through the design of marketing collateral, including a brochure that introduced Avantis and its investment approach.
02
Web Design
I led the design of the Avantis Investors website, organizing complex investment information and extensive financial data into an intuitive, responsive experience for different audiences.
Working closely with the development team, we also adapted our designs to Adobe Experience Manager (AEM), a CMS that was new to our team.
